As Houston counts down to the World Cup, the data below highlights key World Cup pacing metrics for the hospitality industry. This information is current as of April 14.
Hotel Booking Pace
Booking pace (rooms currently committed) for the Houston market as a whole is ahead compared to the same period last year, with June up 17% and July up about 14%.
- Downtown: The Downtown submarket is up 66% in June and 83% in July.
- Uptown/Greenway Plaza: The Uptown/Greenway Plaza submarket is down 5.5% in June and up 13% in July.
- Medical Center/NRG: The Medical Center/NRG submarket is down 50% in June and 11% in July.
Top Origin Markets – International
1. United Kingdom
2. Mexico
3. Canada
4. Japan
5. Australia
Top Origin Markets – Domestic
1. Texas
2. California
3. Florida
4. Georgia
5. Louisiana
Short-term Rental Booking Pace
Short-term rental data below looks at the date range of June 10 through July 10, which encompasses all Houston World Cup matches and allows for edge days, should visitors stay before and after the event.
- Current demand (guest nights booked) within this date range is up 53% compared to the bookings at this time last year.
Future Air Bookings
Air bookings through Bush Intercontinental Airport and Hobby Airport are currently up 33% in June, but down 5% in July.
Recent Media
Houston's World Cup security plan gets $64.7M in funding for FIFA 2026
Airbnb and FIFA World Cup 2026™ Houston set Guinness World Records™ title
Houston's leaders unite to prevent trafficking during World Cup
Why is the NRG Stadium sign being taken down in Houston? | FOX 26 Houston
The Houston Soccer Fans Who Live for Arsenal, Chelsea, and Bayern Munich | Houstonia Magazine
