Houston First is a local government corporation and the official destination marketing organization for the nation’s fourth largest city. In addition to serving as operator for the George R. Brown Convention Center and some of Houston's most prominent art, entertainment, and event venues, HFC is focused on promoting the city's vibrancy and rich tapestry of culture.
Houston First operations include day-to-day maintenance, management and licensing of its properties as the sites of conventions and trade shows, concerts and theatrical performances, and civic events. The organization also acts as the City of Houston’s agent for collection of hotel occupancy tax revenue.