HOUSTON (September 23, 2025) – This year’s Houston Theater Week hit a new all-time high. With the support of consumers throughout the Greater Houston area, the fourth annual Houston Theater Week delivered a history-making performance. The Buy One, Get One Free ticket deals generated more than $2 million in revenue for local performing arts groups of all sizes. That’s a 48% increase over 2024.
Consumers purchased more than 43,000 tickets across 400 diverse shows that included music, dance, theater and a new celebrity lecture series.
*Percentage Increase, Year Over Year
“The continued growth of Houston Theater Week underscores the value this initiative brings to performing arts groups and the greater Houston community, said Michael Heckman, president and CEO of Houston First Corporation.“This year’s record-breaking numbers reinforce the importance of collaboration and partnerships. We are pleased to see more and more performing arts organizations each year participate in this event that brings quality live shows to a broader audience at a discount.”
Houston First invested in the marketing, advertising, promotions and creation of a website exclusively for Theater Week, which allowed the performing arts groups to focus on the shows and number of tickets they would make available. This spirit of collaboration has helped the program succeed and expand each year.
2025’s participating organizations:
- 4TH Wall Theatre Company
- Alley Theatre
- Apollo Chamber Players
- Ars Lyrica Houston
- Bay Area Houston Ballet & Theatre
- DACAMERA
- Houston Ballet
- Houston Contemporary Dance Company
- Houston Grand Opera
- Houston Masterworks Chorus
- Houston Symphony
- Kinetic Ensemble
- Main Street Theater
- Mercury Chamber Orchestra
- Performing Arts Houston
- ROCO
- Stages
- Tee Zee Productions
- The Ensemble Theatre
- The Hobby Center for the Performing Arts
- Theatre Under The Stars
CONTACT: Carolyn Campbell, (832) 982-9902, pr@houstonfirst.com
ABOUT HOUSTON FIRST CORPORATION
Houston First Corporation (HFC) is the destination marketing organization for the country's fourth largest city. In addition to serving as operator for the George R. Brown Convention Center and some of Houston's most prominent art, entertainment, and event venues, HFC is focused on promoting the city's vibrancy and rich tapestry of culture. By harnessing the city's collective energy, ambition, and creativity, including its diverse culinary scene, world-renowned performing arts, medical and space innovation, and elite filming locations, HFC is solidifying Houston as a premier national and global destination. For the latest news and info regarding HFC, visit www.houstonfirst.com.
