In a sign of rising consumer confidence, more Americans are planning a leisure trip in the next six months than at any other time over the last two years, according to the latest data from the travel intelligence company MMGY.
Roughly 67% of Americans say they plan to travel in the next six months, up from 59% a year ago. Looking at a breakdown by household income, a whopping 83% of those living in households earning $150,000 to $249,000 plan to travel soon, while 81% of those making more than $250,000 are plotting a leisure trip. While only 43% of those American households making less than $50,000 a year anticipate travel in the next six months, that’s the highest percentage for that demographic in two years.
When looking at travel between generations, about 74% of Gen X’s plan to travel soon, up from 54% a year ago. Boomers are up slightly from 65% a year ago to 69% today. Meanwhile about 57% of Gen Z Americans anticipate a leisure trip in the next six months, the highest percentage in more than a year.
Far fewer Americans plan to travel for business than for pleasure in the next six months—about one-quarter of those surveyed, down from 27% a year ago.
Houston expects to see growth in visitors in 2024 when the final figures are released in spring 2025. Visitor volume is also anticipated to grow in 2025 based on early projections.
Written by A.J. Mistretta