Houston First Corporation is the official destination marketing organization for the country's fourth largest city. We work to create value and enhance economic prosperity by promoting the Houston region.

Destination Marketing
Through its main consumer brand, Visit Houston, and various sub-brands aimed at specific markets, Houston First works to promote the city and the broader region to conventions and leisure travelers around the world.
Venue Management
Houston First manages more than 10 city-owned facilities, including the George R. Brown Convention Center and a number of performing arts venues and public parks.
Convention Sales and Tourism
Houston First works to secure meetings and conventions of all sizes that benefit the hospitality community. The organization also helps generate tourism to the region through collaborations with hospitality partners, wholesalers and tour operators.
Special Projects
To assist in telling Houston’s story to a wide audience, Houston First works with partners on special projects and initiatives such as annual shows, promotional events, film projects and more.
Houston Travel by the Numbers
2022 Figures
$23.6 Billion
Travel's economic impact in the Houston region
Jobs supported by travel in the region
48.7 Million
Visitors to Houston

Click below for an introduction to Houston First Corporation.