About Us

Houston. Together, we're more than two million ingredients that make something that can't be discovered or tasted or invented anywhere else — art and imagination, ambition and collaboration, food and friends.

Houston First Corporation is leading the effort to promote Houston as one of the great cities of the world. Our employees operate the city's finest convention, arts and entertainment venues.

A local government corporation formed in 2011, Houston First’s responsibilities include the development of the destination brand strategy, promoting the city worldwide, driving tourism and convention business, operating numerous facilities, producing events that serve the community, collaborating with commercial and industry partners and much more.

Our Mission

Create value and enhance economic prosperity by promoting the Houston region.

Our Vision

Promote Houston as a premier global destination, building partnerships to improve the quality of life of Houstonians, and becoming a top revenue generator for the Houston region.

Core Values

Houston First puts People first.  

Respect All 
We create an open and welcoming workplace to support authenticity.

Embrace the Power of Together 
We foster diverse, equitable, and inclusive partnerships to enhance the lives of Houstonians.

Assume Accountability 
We are responsible for our actions and empowering others to succeed.

Pursue Fulfillment 
We cultivate an atmosphere that fosters development and work life balance.

Houston First Assets

Houston First owns the Hilton Americas-Houston and manages these assets for the City of Houston:

  • George R. Brown Convention Center
  • Hilton Americas-Houston Hotel
  • Jones Hall for the Performing Arts
  • Lynn Wyatt Square for the Performing Arts
  • Miller Outdoor Theatre
  • Talento Bilingue de Houston 
  • Avenida Houston
  • Wortham Theater Center
  • Partnership Tower
  • Theater District Parking
  • Avenida Parking 
  • Toyota Tundra Garage
Acres of Plazas, Parks and Green Space
Buildings and Venues
2.6 Million
Square Feet of Building Space
$1 Billion
In Assets
Parking Spaces