- MICHELIN Guide inspectors are already visiting Texas restaurants
- Texas expansion represents The MICHELIN Guide’s 11th destination in North America
- Guide selection will include Starred restaurants, Bib Gourmands and Recommended
HOUSTON (July 16, 2024) — Michelin and Travel Texas today revealed an expansion of The MICHELIN Guide, with the announcement of The MICHELIN Guide Texas.
The partnership combines Travel Texas’s strength in tourism with Michelin’s 120-plus years of experience in gastronomy.
“The Texas culinary scene has proven to be an exhilarating one, with multicultural influences, homegrown ingredients and talent that is rich in ambition,” said Gwendal Poullennec, International Director of the MICHELIN Guides. “Foodies and travel enthusiasts alike will find something to enjoy, with such a broad dining scene spanning farm-to-table dishes, fusion cuisine, upscale dining and the famous Texas-style barbecue. Texas is a perfect fit for the MICHELIN Guide, based on the experiences of our anonymous inspectors.”
The inaugural edition of The MICHELIN Guide Texas will include selections from Austin, Dallas, Fort Worth, Houston, and San Antonio, and will be announced later this year.
“The MICHELIN Guide’s arrival in Texas and Houston marks an important milestone in our culinary evolution. Today’s Lone Star State is home to some of the finest restaurants in the world, and now the world will be exposed to those restaurants through this prestigious guide,” said Michael Heckman, President and CEO of Houston First. “In Houston, our tremendous cultural diversity has produced one of the nation’s most acclaimed and dynamic food scenes, with more than 11,000 restaurants serving over 80 different types of cuisine from around the globe. Our innovative chefs, astute restauranteurs, and welcoming hospitality folks now have a new way of earning the spotlight. We’re proud to have helped bring The MICHELIN Guide to Texas.”
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About Michelin North America, Inc.
Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries—from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,500 employees and operates 35 production facilities in the United States and Canada. (michelinman.com)
About Houston First Corporation
Houston First Corporation (HFC) is the official destination marketing organization for the country's fourth largest city. In addition to serving as operator for the George R. Brown Convention Center and some of Houston's most prominent art, entertainment, and event venues, HFC is focused on promoting the city's vibrancy and rich tapestry of culture. By harnessing the city's collective energy, ambition, and creativity, including its diverse culinary scene, world-renowned performing arts, medical and space innovation, and elite filming locations, HFC is solidifying Houston as a premier national and global destination. For the latest news and info regarding HFC, visit www.houstonfirst.com.
MEDIA CONTACTS:
Jennie Bui-McCoy
Public Relations Director
Jennie.Bui-McCoy@HoustonFirst.com
Carly Grieff
External Communications
Michelin North America
carly.grieff@michelin.com
