Destination Marketing

A World in a City. A City of the World. 

Houston is a thriving tourist destination, unmatched in Texas, with a celebrated food scene, renowned historical and cultural communities, world-class retail venues, as well as sports, entertainment, and recreational attractions for all ages. With millions of visitors each year, visibility, connectivity and hospitality are imperative, especially when competing on the global stage.

Through its main consumer brand, Visit Houston, and various sub-brands aimed at specific markets, Houston First works to promote the city and the broader region to conventions and leisure travelers around the world.

The organization also works with domestic and international journalists to help tell Houston’s story through print, broadcast and digital travel press. See recent features on Houston here