Press Releases

Houston First's Reginald Randolph named Parking Innovator

Houston • Sept. 29, 2016

Theater District Parking GM Named Innovator of the Year by National Association
Houston, TX – September 29, 2016 – Reginald Randolph, Houston First Corporation’s highly decorated general manager of Theater District Parking, continues to be recognized as a leader in the industry after chalking up a major national award.

The National Parking Association named Randolph the Innovator of the Year at the organization's 65th annual Convention & Expo recently in Atlanta.

Earlier this year, he received an Award of Excellence from the Texas Parking and Transportation Association.

“Nobody takes care of our customers quite like Reginald Randolph,” said Dawn Ullrich, president and CEO of Houston First. “The parking business doesn’t lend itself to instant feedback. You park your car and pick it up nine hours later, often without interacting with us.

“But Reginald’s out in the garage every day – never just sequestered in his office – meeting with our customers and asking how we can improve our service. He also is a bit of a techie so he pays attention to industry trends and looks for products that can help our customers.

“It’s gratifying that a national organization recognizes in Reginald what his colleagues have known for a long time, namely he’s the best.”

Theater District Parking, located in the heart of downtown Houston, is a 3,400-space garage that serves nine performing arts venues, as well as office workers.

Randolph led a fully integrated, organization-wide technology upgrade to increase operational efficiency. He also instituted a revenue control system upgrade to a cloud-based structure, which has improved entry times and streamlined operations.

He spearheaded the installation of a parking guidance system and it was his idea to install 95 two-way cameras in the garage to allow customers to interface with parking staff at the touch of a button. A customizable matrix signage and wayfinding system further supports parking guidance, and a barcode system simplifies parking validation for customers and employees alike.

Randolph is a 26-year employee of Houston First. He is a native of Houston and a graduate of Sam Houston State University.

"The NPA Innovation Awards recognize companies and individuals who demonstrate the highest professionalism and parking best practices while using leadership and state-of-the-art technology to improve safety, sustainability and bottom line results," NPA president Christine Banning said.

Houston First Corporation operates the city's finest convention and arts facilities to position Houston as a world-class destination. In 2014, Houston First and the Greater Houston Convention and Visitors Bureau aligned their operations to create a single clear voice representing the city under the brand Visit Houston. Houston First owns the Hilton Americas-Houston hotel and manages more than 11 city-owned buildings, plazas and parking facilities. For more information, visit and


Media Contacts
Houston First
Carolyn Campbell, 713.853.8273

Peter Radowick, , 713.853.8077