Press Releases

Houston First beefs up management team with new hires

Houston • June 1, 2017

Cynthia Decker named sales VP, Todd Holloman to oversee convention services

Houston, TX – June 1, 2017 – Houston First Corporation has brought a pair of seasoned professionals to its staff with the appointments of Cynthia F. Decker as vice president of sales revenue and marketing strategy and B. Todd Holloman as director of convention services at the George R. Brown Convention Center.

Decker has an extensive career in the hotel industry with more than a decade of revenue management experience. Her most recent position was vice president of revenue management with Houston-based American Liberty Hospitality.

“Cindy is a subject matter expert when it comes to managing revenue,” said Mike Waterman, executive vice president of Houston First. “She understands the concept of how value is measured in many ways.  We look forward to her contributions here at Houston First.”

Decker, a University of Houston graduate, joins Houston First on June 26.

Holloman brings high-profile event skills to Houston First’s convention center.  Most recently Holloman served as the Houston Super Bowl Host Committee’s vice president and executive producer for Super Bowl Live. He’s also worked in other high-visibility roles in Houston for the NCAA Final Four Organizing Committee, Hobby Center for the Performing Arts and the Mayor’s Office of Special Events.

Holloman also worked for the Bayou City Art Festival, engaged in numerous consulting positions, served in community leadership posts and is a graduate of Baylor University.

Holloman was hired to succeed John Gonzalez, who was promoted to vice president of the GRB earlier this year.

“No convention center delivers better customer service than the George R. Brown,” Gonzalez said. “Todd will continue to maintain our high standards.”

In addition, Katelyn Orenchuk has been named an event manager at the GRB. A native of Canada and a graduate of the University of Texas, Orenchuk comes to Houston First from Texas Medical Center, where she was an executive liaison for special events.

About Houston First
Houston First operates the city's finest convention and arts facilities to position Houston as a world-class destination. In 2014, Houston First and the Greater Houston Convention and Visitors Bureau aligned operations to create a single voice representing the city under the brand Visit Houston. Houston First owns the Hilton Americas-Houston hotel, manages the George R. Brown Convention Center and 11 City-owned properties and is the driving force in developing the new Avenida Houston entertainment district. Learn more at and