Press Releases

Houston First and Outfront Media Partner Again to Celebrate Art, Artists and Houston

Houston • April 26, 2019

HOUSTON (April 5, 2019) – Houston First Corporation (HFC) and OUTFRONT Media have again teamed up to present “Sky Art,” to showcase Houston through the eyes of local artists. This is the second year of the collaboration which utilizes unsold outdoor billboards to feature custom designs that authentically celebrate Houston and beautify its skyline. The artwork will go up on selected billboards April 15, 2019 and remain for at least four weeks.     

“We are eager to again join OUTFRONT Media in promoting not only our awesome city, but our very talented and Houston inspired artists as well,” said Brenda Bazan, President and CEO of Houston First Corporation. “This campaign will add to our great sense of community pride and would not be possible without OUTFRONT Media’s commitment and willingness to give back and support Sky Art.”

Houston First and OUTFRONT are extremely proud of the Sky Art program and the opportunity it offers to everyone to celebrate and experience Houston. This year’s creatively inspired billboards will once again leave a lasting impression on all who see them.

“We are excited to continue our partnership with Houston First and further promote the art movement in our city,” said Jay Sitta, General Manager of OUTFRONT Media.  “Billboards provide the ultimate canvas and perfect platform for displaying local artists’ work to the people of Houston.”

Houston First and OUTFRONT are thankful to all 94 of the artists who responded to our call for entry and submitted their creations. This year’s Sky Art board of directors selected the designs of two area artists to be featured:  Fariba Abedin’s “Houston Is Incredible” and David Maldonado’s “Colores de Houston.”

MORE ABOUT THE WINNING ARTISTS: 

Fariba Abedin considers her work to be an exploration of color and geometric abstraction. She transforms the simple color-wheel into an intriguing and captivating design. Her large-scale geometric paintings give the effect of a blown-up kaleidoscope to its viewers with whom she hopes to engage and convey a message of love and peace through her work.

 

Fariba Abedin, Houston Is Incredible

 “Since my early childhood, I was exposed to the rich art and culture of Iran. The unique architecture and the geometric shapes and rich colors of Persian tiles still mesmerize me and remind me of my childhood,” Abedin said.

David Maldonado is a Houston-based multidisciplinary artist and musician.  His medium varies from canvases to large scale murals to cleats worn by professional athletes. 

 “As a Hispanic artist, I believe there is an importance in reflecting my culture, tradition and good storytelling through various forms of art,” Maldonado explained.

David Maldonado, Colores de Houston

BILLBOARD LOCATIONS:

The artists designs will be featured in three prominent Houston locations - the Galleria area, near I-45 North and I-45 South.  (Please contact Houston First or OUTFRONT for exact locations.)