Anyone in or near Parnership Tower on the afternoon of July 16 probably heard the cheering. When Houston was officially named the host for the Men's Basketball Final Four in 2023, joy erupted from the crowd gathered in the boardroom on the second floor. Houston First President and CEO Brenda Bazan , Chief Sales and Marketing Officer Mike Waterman and Senior Vice President of Sales John Solis were all on hand for the excitment.
Bringing the Final Four to Houston translates into an economic boost for the city. The hotel, restaurant, retail and transportation industries will all see a bump in business.