Houston First supported the Hotel Lodging Association of Greater Houston July luncheon, “Is Travel Better than Chocolate,” featuring Dr. James Petrick with Texas A&M.
Dr. Petrick highlighted the benefits of travel beyond standard economics and measures. Additionally, the health, educative and relationship benefits to the individual were discussed as well as ways to position these benefits. He also explained tourism investment strategies and how to communicate information to tourism markets.
Jim Petrick is a Full Professor and Research fellow at Texas A&M University. His research explores the determinants of tourists’ purchase behaviors. In the past eleven years, he has been awarded more than $2 million in research grants.”