Event will feature special performances, a fashion exhibition, Asian vendors

Houston First Corp. (HFC) has earned the prestigious 2022 Great Place to Work® certification. This recognition is based solely on feedback provided by the company’s employees and what they had to say about their experiences working at HFC, the official destination marketing organization (DMO) for Houston.

Travel and tourism are critical not only to Houston’s economy, but to the city’s promising future, which is why Houston First Corporation (HFC) is pleased to join destinations across the country to celebrate “The Future of Travel” during National Travel & Tourism Week May 1-7, 2022.

Houston First Corp. is launching “Vibra Global Que Inspira,” an integrated branding campaign in Mexico designed to reinforce Houston’s position as a top destination for tourism, global trade, business, and leisure travel from Mexico. The strategic move comes just days after Mayor Sylvester Turner, Houston First Corp. the Greater ...

After more than two years, “Party on the Plaza” at Avenida Houston has returned to its in-person music series, which will have a revamped concept and design for guests to enjoy.

Inaugural event brings together city leaders, chefs, and artisans    HOUSTON, March 24, 2022 – In less than a week, Mayor Sylvester Turner, Houston First Corp., and the Greater Houston Partnership will embark on an economic development mission to Mexico, March 28-April 1, with stops in Monterrey and Mexico City.   ...

Mayor Sylvester Turner, Houston First Corp. (HFC), and the Greater Houston Partnership are spearheading an economic development and integrated marketing campaign in Mexico as part of an aggressive strategy to reinforce Houston’s position as the top city for global trade, tourism, business, and leisure travel from Mexico.

Sports fans are invited to cheer on the University of Houston (UH) Cougars as Houston First Corp. and UH will host an official March Madness watch party at Avenida Houston on Friday, March 18 at 8:20 p.m.

They’re here and they’re making history in Houston. Houston First Corporation is pleased to share exciting news that the Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show is the largest Business to Business meeting to be held at the George R. Brown Convention Center ...

HOUSTON (January 27, 2022) – Houston First Corporation (HFC) is excited to share its 2022 Black History Month lineup at Avenida Houston, downtown’s convention and entertainment district. This year’s programming will feature art, music, vendors and educational activities for the entire family that reflect and celebrate Houston’s rich diversity.  ...

When the Thompson Hotel opens at DC Partners' $500M mixed-use project The Allen next year, CEO Roberto Contreras hopes to see the coronavirus in the rearview mirror. Contreras admits Houston business travel hasn't yet recovered from devastating 2020 lows.

For the first time in nearly two years, Houston First Corp. President and CEO Michael Heckman is genuinely excited.