April 2023
Key Houston Hotel Metrics Up in March
March was a good month for Houston hotels buoyed by increases in business travel and conventions like CERA Week.
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Houston First Corp. Celebrates Asian American Pacific Islander Heritage Month
AAPI Amplified comes alive at Avenida Houston in May
HOUSTON, Texas (April 26, 2023) – Celebrate Houston’s vibrant Asian American Pacific Islander (AAPI) communities during AAPI Heritage Month at Avenida Houston (between the George R. Brown Convention Center and Discovery Green Park) on the first three Saturdays of May from ...
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JW Marriott Houston by the Galleria Debuts New Look
The JW Marriott Houston by the Galleria has wrapped up a multi-million-dollar renovation to modernize the landmark property.
The 516-room hotel this week unveiled the final phase of its transformation focused on its guest rooms, suites and corridors. That follows an earlier revitalization of the hotel’s more than 40,000 ...
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Houston First's Laura Haces Receives Texas Travel Award
Several hospitality professionals and organizations in the Houston region, including one Houston First Corporation team member, are recipients of the Texas Travel Alliance’s 2023 Best of Texas awards.
Texas Travel Alliance (TTA) sponsors an annual study tour to different regions for the state’s travel counselors. Counselors travel on a five-day ...
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Houston Zoo Opens Galápagos Islands Exhibit
One of Houston’s most visited attractions just added a new reason stop in. The Houston Zoo’s new $70 million Galápagos Islands exhibit opened earlier this month to the delight of crowds. The exhibit includes a series of state-of-the-art immersive habitats featuring California sea lions, giant Galápagos tortoises, blue iguanas, green ...
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Occupancy, ADR Up Across Houston Hotels in February
Metro Houston hotel occupancy averaged 62.7% in the month of February, up 15.5% from February 2022.
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Houston First Corp. presents Party on the Plaza at Avenida Houston
HOUSTON (April 5, 2023) – Party on the Plaza is back with another spectacular line up of all-star artists, musicians and tribute bands. Houston First Corporation is proud to again present this free Spring concert series at Avenida Plaza, downtown’s entertainment destination. The popular concert series will be held every ...
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