Press Release

Parking in Theater District Proceeding at a Faster Pace
New swipe-and-go credit card option beats 'fumbling for cash' at garage entry

04.18.2011 -- Houstonians arriving for a night on the town have one less thing to worry about as they reach their destination in downtown Houston: Do I have enough cash to pay for parking?

That’s because a credit/debit card acceptance system has been installed in the Theater District Parking garage for use during events. The goal is to provide greater convenience for those using the parking complex that serves Wortham Center, Jones Hall and other downtown venues.

Previously, cards were not accepted when the garage was operating in “event” mode, and patrons had to pay cash at the entrances. (In event mode, payment is required in advance to promote faster exiting after the show.) Now, however, those entering the garage enjoy the option of making credit or debit card payments. (Patrons may still pay the flat $7 fee with cash upon entry.)

“Many of our event parkers are season ticket-holders, and they use the garage regularly,” said Mario Ariza, deputy director of the Convention & Entertainment Facilities Department, which manages Theater District Parking. “They tell us they appreciate the convenience of no longer fumbling for cash or having to make a stop at an ATM beforehand. Now it’s just a quick swipe – no signature is required – and they’re in.”

Theater District Parking currently has six card-processing terminals in use at garage entrances and the use of “plastic” has shortened the entry process, Ariza said.

On days when the garage is not in event mode, those using the garage do not pay in advance and pay an hourly rate upon exiting. In these instances, credit and debit cards are acceptable forms of payment at the cashier booths.