Named to direct strategic initiatives for Visit Houston brand
Tourism industry veteran Maureen Haley has been promoted to oversee strategic initiatives for Visit Houston, the tourism brand for Houston First Corporation.
In her new role, Haley will develop and execute initiatives designed to increase leisure tourism and ensure consistency and quality for the visitor experience. This entails managing relationships with groups that provide leisure tourism options.
Haley joined the Visit Houston team in June 2016 in a new position focused on developing tourism packages.
Previously, she spent nearly eight years at Development Counsellors International in New York City and Toronto, promoting destinations to media, travel trade and consumers in the U.S. and Canada.
Visit Houston is the official destination marketing organization for the city of Houston and surrounding 14 counties.