Corporate Investment Programs

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Community Relations Program

Community Relations develops strategic social investment activities to enhance the Houston First Corporation brand and reputation while advancing the company's business goals. We focus on social investments, corporate in-kind opportunities, outreach efforts and employee volunteerism.

Tourism Incentive Program (TIP)

Houston First Corporation (HFC) and its tourism marketing arm, Visit Houston, are pleased to announce the third annual Tourism Incentive Program. Formerly known as the “Marketing Matching Grant Program,” the initiative has been rebranded as “TIP” this year to more accurately reflect the nature of the program. TIP is intended to foster and encourage partnerships in the leisure tourism industry in Greater Houston and the surrounding counties. TIP funds are designed to assist partnering organizations in launching new and innovative marketing campaigns.

Multi-Layered Sponsorship Program

Houston First Corporation and Visit Houston support high-impact, integrated sponsorship opportunities that help the organization fulfill their missions for the Houston Region. Opportunities in this category should deliver significant return on investment (ROI) through market value, hotel room nights and economic impact. Multi-layered sponsorships should include, but not be limited to, a combination of media assets, marketing impressions, national or global exposure, opportunities to reinforce Houston's brand, PR platforms and hospitality and client entertainment opportunities.

Regional Product Development Program

Regional Product Development focuses on long-range and multi-faceted capital projects and programs within the greater Houston region that will highlight the Houston brand, increase visitation, and enhance the quality of place for Houstonians. Regional Product Development projects may entail improving existing assets or creating new assets.