Community Relations Program
Community Relations develops strategic social investment activities to enhance the Houston First Corporation brand and reputation while advancing the company's business goals. We focus on social investments, corporate in-kind opportunities, outreach efforts and employee volunteerism.
Multi-Layered Sponsorship Program
Houston First Corporation and Visit Houston support high-impact, integrated sponsorship opportunities that help the organization fulfill their missions for the Houston Region. Opportunities in this category should deliver significant return on investment (ROI) through market value, hotel room nights and economic impact. Multi-layered sponsorships should include, but not be limited to, a combination of media assets, marketing impressions, national or global exposure, opportunities to reinforce Houston's brand, PR platforms and hospitality and client entertainment opportunities.
Regional Product Development Program
Regional Product Development focuses on long-range and multi-faceted capital projects and programs within the greater Houston region that will highlight the Houston brand, increase visitation, and enhance the quality of place for Houstonians. Regional Product Development projects may entail improving existing assets or creating new assets.
Tourism Incentive Program (TIP)
Houston First Corporation (HFC) and its tourism marketing arm, Visit Houston, will soon announce the fourth annual Tourism Incentive Program or TIP. The goal of TIP is to foster and encourage partnerships within the leisure tourism industry of Greater Houston and surrounding counties, and to assist in expanding the reach of their marketing efforts. The 2019 program promises to incorporate new opportunities for innovative marketing campaigns that we are confident will be exciting and beneficial. Details for 2019 TIP applicants will be announced soon.